Providing a strong, united voice for the sector and representing our industry on these issues is vital for the long-term sustainability of all. The fee structure has been designed to ensure an appropriate level of funding and industry backing so that Wine Victoria can advocate on behalf of the industry and effectively plan and deliver programs for the benefit of all.
Priorities |
What We Do |
What Members Receive |
Advocacy |
Provide a singular vision and voice for the Victorian wine industry to government and industry associations. Develop the strategic policy positions for the Victorian wine industry. |
An operating environment that is supportive of a strong industry and priorities it requires for growth. |
Communication |
Be a key information source for issues and opportunities that impact and influence our industry. |
The knowledge to make you formed business decisions. |
Collaboration |
Collaborate with key stakeholders across government regional associations national industry bodies and other appropriate wine industry or associated organisations to provide maximum value for the Victorian wine industry. |
A conduit that develops partnerships to leverage and maximise value for our members. |
Capability and Leadership |
Leverage opportunities to grow and develop the capabilities of the people that work within our industry. |
A robust industry that is fit for purpose for the future. |
Viticulture and Winemaking |
Support Victorian growers and winemakers to operate as efficiently as possible with best practise principles and future focused outcomes focused on research strategy and training that will improve quality productivity sustainable practises climate change adaptation and profitability over the longer term. |
Access to the latest technical information and skills development to support our members. |
Trade |
To seek out and enhance opportunities for the industry to improve profitability. |
Opportunities to enhance sales growth and business. |