2023 Highlights

Let us take you through the year that was.

Vision

Our shared vision for the future is for a sustainable, cohesive and resilient Victorian Wine industry which is nationally and globally recognised.

Mission

Wine Victoria is the peak body representing the Victorian wine industry. We advocate on behalf of the wine industry ensuring our members remain a high priority with the Victorian Government and our national governing bodies.

Strategic Pillars

Six priority focus areas drive our efforts on behalf of our members and influence our strategic direction. These pillars were formulated following extensive industry engagement and consultation in 2022.

Wine Vic 37

Advocacy Key Focus Areas

  • Prosecco protection 
  • Container Deposit Scheme 
  • Bushfire and planned burns management 
  • Working with AGW on national issues 
  • Victorian Liquor licensing 
  • Victorian liquor subsidy 
  • Local content policy 
  • Trade and export 
  • Skills and employment 
  • Biosecurity 
  • Building industry leadership and capacity – sustainability and climate change adaptation 
  • Unlocking grants/funding from Government
Wine Vic 1

Growing Victorian Wine Into the Future Program

  • SWA intro workshop in 5 locations to 140 members 
  • 5 Towards carbon neutrality workshops – 87 members 
  • SWA certification workshops t0 117 members across 5 locations 
  • Trained 6 SWA consultants Vic who delivered 1:1 consulting to 45 members 
  • Statewide vineyard health check completed 
  • 101% increase in Vic membership of certified SWA members

Year 1 Highlights

Wines to the World – US program Year 1 

  • 59 wineries participating in the US program.
  • 15 wineries in the 22/23 Market entry program generating
  • Orders of $578,327 during the MEP program.
  • 16 wineries in the 23/24 market entry program
  • Wine Enthusiast nomination of Victoria as the best region globally.
  • Dedicated US BD Mgr and a US program Mgr

Wines to the World – Seminar & Symposium Grant

Wine Vic 19

WISA Impact conference / International media 

Wine Vic 35

Pinot Noir Celebration MP and 4 International events in Singapore, UK, EU and US

Wine Vic 9

Wines to the World – Seminar & Symposium Grant

Key Highlights

  • Asia and US inbound trade famil
  • Showcase dinner in Melbourne 
  • 10 Victorian regions, tasted wines from 102 producers and met with 82 wineries. 
  • The inbounds have so far generated over $440,000 worth of direct sales.
“When I’ve been asked to sum up my trip, I have been saying that there is “more” to Victorian wines. Pick a topic and there is more; varietals grown, climates, soils, wineries, styles, pick it and there is more than I thought, and possibly more than any wine region that I’ve ever visited. More. More. cue the Kylo Ren “More Meme”…”

US Buyer Head of Artisanal Division Southern Glazer’s

Wine Vic 34

Prowein 2023

Key Highlights

  •  9 Victorian stands – subsidized 
  • Masterclass on Victorian wine delivered by Meg Brodman, MW 
  • 29 Victorian producers featured, 52 wines from 9 regions 
  • Regional stand by the Yarra Valley pouring 14 SKU’s 
  • Victorian stand by Wine Victoria 9 Victorian wines featured at the Austrade VIP trade tasting
Wine Vic 21

Drink Victoria 2023

Key Highlights

  • 760 trade attended the Trade tasting 130 producers at Marvel Stadium
  • 100 venues across Melbourne ran the Drink Vic campaign 
  • Regional Famils for trade 
  • Marketing and promotional campaign
Wine Vic 24

Next Crop Leadership Program

Highlights

  • 28 participants graduated in Nov 22
  •  Development of leadership and management skills
  •  Networking  
  •  Steven Paul, Oakdene – Future Leaders 2023

Supporting mental health program

Key focus areas

  • Mental Health First Aider certification course
  •  Providing members with information and tools to support their employees 
  •  Support and advice on new legislation regarding business responsibilities